Cosmetics firms lay foundation to halt mass buying among tourists－化妝品公司為遏阻觀光客爆買打基礎
Japanese beauty-care product companies are taking measures that fly in the face of normal business strategies：They are limiting sales to some of their best individual customers.
Mass buying of Japanese skin-care products and cosmetics by foreign tourists has led to complaints by retailers that popular items are often out of stock.
Tourists, who consider Japanese cosmetics to be of high quality, are providing big business for the beauty-care industry.
But cosmetic companies are now restricting sales to deal with the problems caused by mass buying.
Fancl Corp.’s directly-operated shops in Japan put up notices in Japanese and Chinese in February, saying purchases of its Mild Cleansing Oil are limited to 10 units a week per customer.
Kose subsidiary Albion Co. has limited sales of its Albion skin milk to one item a day per customer since late last year.
Albion said it was forced to take that step because production could not keep pace with the rising demand among foreign tourists.