Color Me “Living Coral”: Pantone’s Color of the Year 時尚指標 獨領風騷!

 

精英翻譯社轉自: https://paper.udn.com/udnpaper/POH0062/340683/web/

 

How do you sum up a year with a single color? Let the color experts at Pantone decide.

你如何用一個顏色定義一整年?就交由色彩權威「彩通」決定吧

 

For the past 19 years, a group of color experts at the Pantone Color Institute, a unit of the color standards company Pantone, have selected a color of the year. They choose it based on what they think represents the biggest global trends of the year. By analyzing color influences from culture, travel, entertainment, and social patterns, a color is chosen that best communicates the year’s overall mood. Last year, Pantone chose “Ultra Violet,” inspired by the desire to look to the stars and by the renewed popularity of ’80s music artists like David Bowie, Prince, and Jimi Hendrix. “Greenery” was picked for 2017 to symbolize new beginnings and a reconnection with nature. In 2016, for the first time ever, two shades were selected—“Rose Quartz” and “Serenity”—which reflected peace and connection.

  過去十九年來,一群於色彩權威「彩通」研發機構的專家都會選出年度代表色。他們會依據能代表該年度全球最夯趨勢的顏色來選出代表色。他們藉由分析文化、旅遊、娛樂及社會型態的色彩影響力,選出最能表達整年度色調的年度代表色。去年,彩通選出「紫外光」,靈感來自於人們仰望浩瀚星空的渴望以及八○年代音樂人如大衛‧鮑伊、王子及吉米‧罕崔克斯等人氣再度復甦。2017 年則選出「草木綠」象徵新生及重新接近大自然。2016 年則是首次選出兩個代表色「玫瑰石英粉紅」和「寧靜粉藍」,反映了祥和與連結。

 

For 2019’s Color of the Year, Pantone chose “Living Coral.” The comforting shade of peachy-orange shows the warmth of coral reefs. Besides, it reminds us that the environment is the most pressing issue of our time because coral reefs may quickly disappear around the world.

彩通所選的 2019 年度代表色為「活珊瑚橘」。這種暖心的粉橘色展現出珊瑚礁的溫暖(編按:珊瑚礁為海洋生物生存的來源和避難所)。此外,它也提醒了環境是我們時下最迫切的問題,因為珊瑚礁可能很快就會消失在世上。

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