Dyson: The Dynamic Driver戴森：動力無限的家電界一哥
精英翻譯社轉自http://paper.udn.com/udnpaper/POH0059/315735/web/
Sir James Dyson, the founder and private owner of 100 percent of the eponymous multibillion dollar U.K. enterprise, had to claw tooth and nail toward success. As a small-fry industrial design graduate, Dyson spent years living off his art-teacher spouse's earnings while designing profitable inventions but failing to accrue what he was due because of his business naivete.
詹姆士．戴森爵士──這位市值數十億美元之同名英國企業的創辦人暨百分百私有者──他的成功之路是一段漫長的奮鬥史。身為一個小小的工業設計畢業生，戴森有好多年都仰賴藝術老師妻子的薪資來過活，一邊設計能賺錢的發明，卻因不諳經商而無法累積他所應得的收入。
In 1981, Dyson redesigned his Hoover vacuum out of sheer frustration at its inefficiency, fashioning a model which nixed the bag component and utilized centrifugal force. Years of toil and 5,127 prototypes later, Dyson produced the Dyson Cyclone — the world's first bagless vacuum. Unfortunately for Dyson, no investor wanted to pick up what he was putting out. After stagnating for years, a modified version of Dyson's vacuum (the G-Force) saw breakout success in Japan in 1986, and Dyson used the royalties to establish Dyson Ltd. in 1987. By 1993, the Dyson DC01 had become the fastest-selling vacuum in the U.K., and by 2005, Dyson vacuums had emerged as category leaders by value in the United States.
1981 年時，戴森對其胡佛吸塵器的低效能感到極度沮喪而予以重新設計，製作出一個移除袋子零件的產品模型，並運用了離心力。歷經多年的辛勞和 5,127 個產品原型後，戴森製造出戴森旋風──全世界第一個無袋式吸塵器。遺憾的是，對戴森而言，沒有投資人想買他的產品。滯銷多年後，戴森吸塵器的修改版本（G-Force）於 1986 年在日本獲得突破性的成功，戴森於是用這些權利金來建立戴森公司。到了 1993 年，戴森 DC01 成為英國銷售速度最快的吸塵器；而到了 2005 年，戴森吸塵器在美國成為該項目市值最高的品牌。
In the wake of Brexit, Dyson Ltd. redirected its focus inward and toward Asia, compounding its domestic sales by a third and its Chinese sales by 244 percent. This year marks the 30th anniversary of Dyson Ltd., and the company has a lot to celebrate. With a 45 percent YoY sales growth to ￡2.5 billion and a 41 percent rise in underlying profits to ￡631 million, 2016 was the company's most profitable year ever.
英國脫歐之後，戴森公司將焦點重新導向國內與亞洲，國內銷量增加了三分之一，中國的銷量則增加了 244%。2017 年是戴森公司的三十週年紀念，這間公司有很多值得慶祝的事情。與 2015 年同期數字相比，2016 年的銷售成長了 45%，來到 25 億英鎊；潛在利潤則成長 41%，達 6.31 億英鎊。2016 年是這家公司獲利最豐厚的一年。
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