The Moomin Boom  來自歡樂谷的好夥伴 ── 嚕嚕米旋風




  The Moomins are a family of hippo-like creatures that feature in books by Finnish author and illustrator2 Tove Jansson. They are a family of fairy-tale creatures made up of Moominpappa, Moominmamma, and Moomintroll, often called just the Moomins. They have a series of adventures together and with other characters over the course of nine books, comic strips3, cartoons, and a full-length4 movie.


          The books are classics of children's literature5 in Finland, and the comic strip was always popular. The thing that really made Moomin's popularity increase, however, was a 104-episode animated series that ran in Japan in the early 1990s. The cute animation6 of the strange Moomins' world started the Moomin boom.

          這套故事書在芬蘭是經典的兒童文學,而嚕嚕米的連環漫畫在過去也相當受歡迎。然而,真正提升嚕嚕米知名度的,卻是 1990 年代初期在日本播出的一百○四集的嚕嚕米系列動畫。這部關於嚕嚕米異想世界的可愛動畫開啟了嚕嚕米熱潮。

          Over the following years, Moomin would become wildly popular around the world, especially in Japan. The Moomin family are now the mascots7 of Daiei shopping centers, and there is a full range of Moomin gifts and toys. There are gift shops which only sell Moomin products, as well as a theme park in Finland and several cafes in Japan. The cafes really stand out as they offer people dining alone a stuffed Moomin toy to keep them company while they eat.


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