【精英翻譯】的部落格

The Big Apple Has a Big Heart

我愛紐約　紅遍全球！

精英翻譯社轉自https://paper.udn.com/udnpaper/POH0062/353066/web/

A truly timeless logo helped New York City in hard times.

一個真正歷久不衰的標誌幫助紐約市度過艱難時期。

Packed with shiny skyscrapers, New York City is one of the biggest and wealthiest cities in the world. It’s also now one of the safest large cities in the US, but this wasn’t always the case. Back in the 1970s, New York City suffered from a high crime rate. To make matters worse, the city government was running out of funds at that time, so it couldn’t even hire new police officers.

滿布輝煌摩天大樓的紐約市為世上最大也最富有的城市之一。它如今也是美國最安全的大城之一，但情況並非一直如此。紐約市早在 1970 年代飽受犯罪率居高不下之苦。更糟的是，當時紐約市政府的財政拮据，因此甚至無法招聘新的員警。

City leaders needed to act fast. How could they bring visitors and money back to New York? They decided to hire a well-known graphic designer to create a new logo to help market the city. The logo he came up with was “I ♥ NY,” and it has proven to be a huge success.

紐約市府的領導階層需要迅速採取行動。他們要如何把遊客及金流帶回紐約呢？他們決定僱用一位知名的平面設計師來設計一個新標誌以幫助行銷紐約市。他構思出的標誌就是「I ♥ NY」，而這個標誌最終也證實是極為成功之舉。

After the city government rolled out the “I Love New York” ad campaign in 1977, which included the logo and a famous song, New York’s image recovered along with tourism and investment. New York is now a thriving city once again, and the “I ♥ NY” logo surely helped. The logo has appeared on shirts, cups, hats, posters, and many other things. Over the years, it has become perhaps the most well-known city logo in the world.

紐約市政府在 1977 年推出一系列「我愛紐約」的廣告宣傳活動後 ── 其中包含了標誌本身以及一首知名歌曲，紐約也重拾起其形象以及觀光和投資發展。紐約市現在再度成為一個繁榮之都，而「I ♥ NY」的標誌絕對功不可沒。這個標誌出現在衣服、杯子、帽子、海報及其他許多物品上。多年來，這個標誌或許成了世上最著名的城市標誌。