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A Miracle Billboard 神奇的廣告看板

 

精英翻譯社轉自 http://paper.udn.com/udnpaper/POH0062/242727/web/

 

  Advertising has come a long way. From commercials to sandwich boards, advertisements are everywhere. However, they are definitely not all the same. A billboard in Lima, Peru has been the talk of the town. What sets this billboard apart from all others is that it creates water. This ad was made for the University of Engineering and Technology of Peru, and its goal was to show how engineering can be used to solve problems.

  廣告手段已有長足的進步。從商業廣告到夾心廣告,廣告無所不在(編按:夾心廣告板由兩層木板所製成,通常會直立於街道上,吸引路人的注意)。然而,它們當然不盡相同。在秘魯利馬市,有一個讓街頭巷尾都議論紛紛的廣告看板。這個廣告看板有別於其他看板的地方在於它能夠造水。建造此看板是為了替秘魯工程技術大學作廣告,目的是要展示如何運用工程學來解決問題。

  The billboard is able to make water because of Lima's high humidity. It takes water out of the air and turns it into drinking water. Basically, the billboard is a giant dehumidifier. Around 100 liters of water are produced daily and given to the public free of charge. Lima sits next to the driest desert in the world, so it is difficult to find water, even when the air is wet. The inventor of the billboard knows it has the potential to help people around the world. Safe and clean water is something we often take for granted. For those without this natural resource, a water-producing billboard is a miracle invention.

  該廣告看板能藉助利馬的高濕度來造水。它從空氣中取水,並將其轉換成飲用水。基本上,它就是一個大型除濕機。它每天會產生約一百公升的水,供大眾免費使用。利馬市位於世上最乾燥的沙漠旁,所以即使在空氣潮濕的條件下,取水也不甚容易。廣告看板的發明者已經知道它有幫助全世界的人的潛力。對於安全、乾淨又易獲得的水,我們總視之為理所當然。對於那些沒能享有這天然資源的人來說,製水的廣告看板無疑是一項神奇的發明。

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