Advertisers have stopped editing out stretch marks and people love it 廣告商不再修掉妊娠紋民眾按讚

 

精英翻譯社轉自http://iservice.ltn.com.tw/Service/english/english.php?engno=1141033&day=2017-10-05

 

◎孫宇青

 

In a world of Photoshop mania, where cellulite, acne and birthmarks simply don’t exist, it’s no surprise that women struggle with self-image.

 

在瘋狂依賴修圖軟體Photoshop,好讓皮下脂肪、粉刺和胎記消失不見的世界上,女性毫無意外地必須苦苦經營自身形象。

 

One flick through any magazine and you’ll be surrounded by images of models with tight tummies, flawless skin and ’gravity defying’ breasts.

 

隨手翻開任何一本雜誌,映入眼簾的都是擁有緊緻腹部、完美無瑕肌膚和「反地心引力」雙峰的模特兒。

 

But, luckily there are some pretty major companies that are trying to do something about it and it’s a serious breath of fresh air.

 

然而,幸運的是,有些舉足輕重的企業正嘗試改變現狀,這將令人耳目一新。

 

A vocal backlash against the use of editing software has finally hit an industry that has, for way too long, offered unrealistic beauty standards as the norm. Instead, we regular folks – the ones riddled with scars, stretch marks and other ’imperfections’ are finally being represented.

 

反擊使用修圖軟體的聲浪,終於影響了長久以來將不切實際的美當作準則的產業。如今,像我們這類有著疤痕、妊娠紋和其他「不完美之處」的普通人,總算可以被秀出來。

 

Recently ASOS was praised for using unretouched photos of models that proudly showed their stretch marks in a move hailed "beautiful" by consumers.

 

近來,英國網購業者ASOS呼應被消費者稱為「美麗」的運動,採用模特兒驕傲展現妊娠紋的無修飾照片,受到外界讚賞。

 

American discount store Target’s swimwear campaign also echoed the same sentiment with a photoshoot featuring a range of bodies that were all completely Photoshop-free.

 

美國零售業巨擘Target的泳裝企劃也呼應該風潮,使用完全未經Photoshop修飾的各種身材照片。

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