Local universities peddle school clothing and other items online (2014/02/19)
Local universities are generating extra revenue by selling everything from clothing to soy sauce. By applying their logos to these items, the schools are able to advertise their names while boosting loyalty among students and alumni.
These workers locate merchandise and tape boxes while others receive new orders. This busy warehouse has many people packing goods and getting them ready for shipment.
This may look like a retail shop, but it’s actually the library of National Taiwan Normal University. In addition to four physical stores, the university launched an online shopping site and makes its goods available on Yahoo. Target audiences for these goods are students and alumni.
Some of the products sold on this website include a popular thermal bottle, a handbag printed with an image of a blue magpie, a dark blue jacket embroidered with the university’s name, and creative DIY products. Annual sales last year topped NT$4 million.
Huang Ching-fei
National Taiwan Normal University Press
There are basically two design directives for our products. The first is spreading the spirit of National Taiwan Normal University, and the second is promoting Taiwan-inspired products.
Local universities are attaching their names to everyday items in the hopes of boosting revenues.
大學購物網
國內大學為了開拓財源，挖堀心思，像是台師大就成立"購物網"，專門銷售校內自行開發的文創商品，年營業額已經突破400萬。包括台大，東海大學，和屏科大，也都有校園獨家商品，因為各有特色，同樣很熱賣！
找商品，貼膠帶，工作人員接到訂單，手腳俐落，擠在滿坑滿谷的倉庫，忙打包，準備出貨。
不過，這可不是什麼精品商店，而是台灣師範大學圖書館，校方推出上百種商品，除了4個實體店面，在學校網站，甚至奇摩超級商城，都有通路，主要客源就是校友和學生。
不論是這款賣最好保溫瓶、印有藍鵲圖案的提包，或是有校名縮寫的深藍色外套，自創商品的年營業額已經突破400萬。
[[師大出版中心組長 黃靖斐]]
設計的目的有兩個方向，一個是以台師大的精神為主，一個是以台灣的意象為主。
大學開拓財源，腦筋動得快，貼上學校標籤，也成為另類的品質保證。
本文引用自 民視新聞網 http://news.xn--1qws34d.com/
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