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Perfume that Smells Like Old Milk　意義深遠的臭酸牛奶香水

精英翻譯社轉自: https://paper.udn.com/udnpaper/POH0062/339014/web/

To help fight food waste, a Swedish supermarket has made a strange-smelling perfume.

為了幫助打擊食物的浪費，一間瑞典超市研發了一款有奇特氣味的香水。

Old Milk” is a perfume that smells like its name. The Swedish grocery store chain Coop went through a lot of effort to recreate and bottle the stink of an expired dairy product. But why? Is it a marketing strategy? Is it a joke? Do Swedish people actually like the smell of old milk? The answer to all these questions is no. The idea behind Old Milk perfume is about stopping food waste.

「臭酸牛奶香水」是一款聞起來就如同其名的香水。瑞典「科浦超市」連鎖店費盡心力來重現過期乳製品的臭味並將其裝瓶。為什麼呢？難道這是一種行銷策略嗎？還是一個玩笑？瑞典人真的會喜歡臭酸牛奶的味道嗎？答案是：以上皆非。臭酸牛奶香水背後的想法是為了阻止食物的浪費。

Like many wealthy countries, Sweden has a major problem with food waste. People are throwing away perfectly good food just because the expiration date has passed. However, most expiration dates do not mean that food is unsafe to eat afterwards. Because of this misunderstanding, people are wasting a lot of food that is still safe to eat.

如同許多富裕國家，瑞典有嚴重的食物浪費問題。人們會把明明還完全可以吃的食物丟棄，就只因為它們過了保存期限。但多數保存期限並不表示過了這個期限後食物就不能安心食用。因為這個錯誤的認知，人們正不停浪費許多仍能安心食用的食物。

Old Milk seeks to solve this problem by reminding people what spoiled milk actually smells like. Many people seem to have forgotten the smell of truly spoiled food, and this strange perfume serves as a reminder. Samples of the perfume are available for order on Coop’s website, and the company eventually plans to sell Old Milk in its stores. 

臭酸牛奶香水試圖透過提醒人們真正的腐敗牛奶聞起來的味道來解決這個問題。許多人似乎已忘了真正腐敗食物的氣味，而這款奇特的香水能當作一種提醒。該款香水的樣品已於科浦超市網站開放訂購，而該公司最終計劃於其門市販賣臭酸牛奶香水。