Taiwan looks to develop e-commerce industry電商新未來－【精英翻譯】的部落格

Taiwan looks to develop e-commerce industry (2014/02/05)

The government forecasts e-commerce becoming a trillion NT dollar industry next year. In this special report, we look at the steps Taiwan needs to take to achieve this e-commerce milestone.

For its recent launch, China’s Xiaomi did away with traditional sales channels and instead relied exclusively on internet sales. Since its first handset launch in 2011, Xiaomi has used clever marketing to make each successive handset even more popular.

Technology has allowed for businesses to transcend geographical boundaries to achieve more revenue. In the United States this includes leading companies like eBay and Amazon while Japan has seen the success of Rakuten and China has Taobao. Taiwan has online retailer PChome and Books.com. In fact, nearly anything can be bought online then delivered to your home.

According to the Ministry of Economy Affairs, Taiwan’s e-commerce industry will see average annual growth of about NT$100 billion each year. By 2015, e-commerce will become a trillion dollar industry.

Simon Chang
Minister Without Portfolio
First there was business to business, then business to customer, and now we expect major growth in customer to customer transactions. The base of the industrial structure has moved to the internet. Customer to customer shows great potential, but it will need a mechanism for building trust between unfamiliar parties.

One trust mechanism that Minister Without Portfolio Simon Chang is referring to is third party payments. This helps both buyer and seller reduce fraud.

Lin Yi-hong
All Pay General Manager
If I don’t know you, I have to pay you without knowing if you’ll ship the goods. Or the seller ships the goods without being certain of payment. Third-party payment solves these problems. Buyers first give money to the third-party payment outlet and sellers ship to the buyer. After a certain period of time, if there are no problems, the seller receives payment.

Taiwan’s third-party payment services lag behind that of other countries. It is now playing catch up.

Simon Chang
Minister Without Portfolio
Enterprises don’t want to be limited to traditional banks. They want e-commerce companies and telecom operators involved.

Advances in technology have had an effect on consumer behavior. The rise of smartphones is shaping online shopping patterns and will make mobile payments a big business.

Lin Yi-hong
All Pay General Manager
Our third-party payment system has fallen behind, but our mobile payments can improve because the IT environment in Taiwan is well developed. By getting grocery stores, chain stores and chain restaurants to accept mobile phone payment, this system will quickly surpass PC-based payments.

Taiwan stands to benefit from e-commerce, as long as it seeks every opportunity to develop the industry.

電商新未來

網路興起之後，電子商務成為全球企業的一級戰場，雖然遠在千里之外，卻能藉由網路行銷的方式將產品賣到全世界。政府喊出電子商務將是台灣下一個兆元產業，究竟該怎麼做才能達到目標，而不只是口號。

中國的小米科技打破實體通路銷售手機的模式，在網路開賣，自2011年發表第一支手機以來，巧妙地運用飢餓行銷，讓每支手機都變成搶手貨。

服務業科技化，讓商機打破地域界限，在網路的世界創造更多營收，美國的eBay、Amazon，日本的樂天，中國的淘寶，台灣的PCHOME、博客來，都是電子商務知名業者，你想買什麼，只要在網路上選購，就能送貨到家。

根據經濟部預估，台灣的電子商務每年將平均以1千億元左右成長，2015年電子商務將成為兆元產業。

[[行政院政務委員張善政]]
“最早是B2B，然後是B2C，我們期待C2C會是一塊很可以成長的空間，C2C起來的話，基本上代表的就是我們整個產業結構最底層這一塊都走上網路，這一塊應該是有潛力的，C2C要怎麼樣才能起來，就是兩個互不相識的人，要有一個信賴機制”

政委張善政所說的信賴機制之一就是金流，第三方支付上路，是否可有效減少買賣雙方遇到詐欺的情況。

[[歐付寶總經理林一泓]]
“我根本不認識你啊，我錢給你了你有沒有出貨不一定，或是你出了貨人家不給錢怎麼辦，很多的問題出現，所以就有第三方支付的概念，也就是買家先把錢給第三方支付的公司，賣家出貨給買家，確認一定時間沒問題，我們才把錢給賣家，就是第三方支付的概念”

台灣的第三方支付業務已落後其他國家，如何迎頭趕上

[[行政院政務委員張善政]]
“執行業者希望不要再侷限於傳統銀行，可以是電子商務業者，甚至是手機業者”

消費者的行為隨著科技的進步而改變，智慧型手機的崛起，讓網購型態又有了大轉變，未來，行動支付將是兵家必爭之地。

[[歐付寶總經理林一泓]]
“我們第三方支付落後，但是我們可以在行動支付上拚過去，主要是因為台灣整個大環境資訊化是非常好的，如何去利用超商、連鎖商店、連鎖餐廳，搭配手機的支付，是可以很快超越以前PC的支付方式”

站在電子商務的浪頭上，台灣可以有很大的發展空間，但台灣的電子商務想要後來居上，只能更開放，做得更好，不然到頭來就怕又是口號一場。