【精英翻譯關注新聞】Designers create a variety of Taiwan Railways collectables台鐵設計師－【精英翻譯】的部落格

Designers create a variety of Taiwan Railways collectables (2014/02/25)

Over the past five years Taiwan Railways has increased its production of souvenirs and collectables. These items are the work of two young women who hope to make the railways a part of everyday life.

There is this toy train that encircles a map of Taiwan.

And a handheld vacuum cleaner that looks a lot like a train engine. These items are popular among workers and train enthusiasts.

Train Enthusiasts
There are many things that attract me. Actually, if my home was big enough, I would buy all of these items for my collection.

There are also children’s eating utensils and Puyuma Express train socks. The source of these creative, Taiwan Railways-inspired goods is a pair of young women named Shih Wen-tong and Lee Chih-ting.

Lee Chih-ting
Product Designer
When a child is eating something and uses this utensil, he or she will think about having taken the train and will keep thinking about Taiwan Railways. I think the railways should become a part of a child’s life from a young age.

The work of these two designers contributes about NT$10 million in annual revenues to the century-old railway system.

台鐵設計師

有百年歷史的台鐵，近5年積極開發各式周邊商品，不只瞄準愛蒐集火車系列產品的鐵道迷，也從生活細節著手，發想各式文創設計，相當受到歡迎。而背後的創意團隊，包括了兩位七年級的小女生，用纖細敏感的腦袋，幫老台鐵加入新潮味！

磁軌回力車，繞著台灣地圖跑，這是台鐵Q版列車系列。

車頭造型的迷你吸塵器，也讓上班族及鐵道迷愛不釋手。

[[鐵道迷]]
“它有很多東西很吸引我，其實憑心講，如果說是我家夠大，我會通通把它買回來去收藏”

兒童餐具，普悠瑪小襪子，以台鐵為精神，再加進創意。而創意的來源其實是兩位七年級的小女生，施?彤及李至婷。

[[台鐵商品設計師李至婷]]
“小孩子他如果他在吃東西的時候，他用到這個餐具，他就會想到他搭過，就會一直想到台鐵，我覺得台鐵應該要從小扎根，然後從生活化開始”

兩位設計師為百年老台鐵，創造出一年千萬的商機。