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Cabinet members have mixed view of the value of political talk show appearances (2014/03/06)

With elections eight months away the government hopes to do a better job of communicating its policies to the general public. President Ma Ying-jeou is urging members of his Cabinet to hit the airwaves to let people know his administration’s plans and achievements. Officials, however, expressed reservations about the potential pitfalls of appearing on sometimes unpredictable political talk shows and call-in shows. 

Recognizing the effect that low poll ratings could have on the KMT’s showing in the year-end elections, President Ma makes an effort to explain his policies through the media. In the party’s Central Standing Committee meeting on Wednesday, the president asked the same of his government officials. His request for the officials to become regular call-in show guests was met with approval.

Chiang Wei-ling
Education Minister
What’s most important is having a channel to clearly explain our ideas, so everyone can hear what we have to say. I see this as the key factor. Whether the show has a position wouldn’t be a main consideration for me.

But there were also concerns. Call-in shows are potential land mines. Audiences ask all kinds of questions, and other guests can prove to be an even greater challenge. The minister of economics expressed one of his considerations for appearing on a show.

Chang Chia-juch
Economics Minister
These (shows) are only helpful if you’re given enough time to offer a sufficient explanation. They’re supposed to be about communicating policy. If they don’t let you speak or cut you off after a single sentence, there is no purpose in appearing on the show.

The new Cabinet spokesman, Sun Lih-chyun, is helping coordinate media relations. His team is arranging press conferences, news releases and talk show appearances for Cabinet members.

首長應辯護 

距離年底七合一選舉只剩不到八個月，但執政黨施政民調低迷，衝擊選情，馬總統昨天下令，要求政務官勇於為政策辯護，必要時上call in節目，大部分的官員都表示認同，會主動積極配合。但也有人擔心，節目若預設立場，無法充分解釋，上不上沒有意義。

馬總統上任以來多次親上火線，說明政策，就是擔心民調低迷，衝擊年底選情，禮拜三國民黨中常會上，馬總統下令拚政績，要求政務官為政策辯護，必要時還得上叩應節目。軍令一下，馬上有人附和。

[[教育部長 蔣偉寧]]
“重點就是要能夠有一個場域，能夠讓我們把我們的意見，能夠講得非常清楚，大家能夠聽得到，我相信這是比較關鍵，至於說他(節目)有沒有立場，我想不是我主要考量”

但叩應節目觀眾問題五花八門、來賓提問更是嗆辣，有官員擔心，會變砲灰。

[[經濟部長 張家祝]]
“至少要給說明人充分的時間，才會有用，因為既然是政策溝通，假如說不讓你講話，或者你只能講一句話就打斷的話， 我想那個上不上可能都沒有意義”

行政院新任發言人孫立群上任後，已經統合了新聞發佈系統，有關記者會、發放新聞稿或各首長上節目等行程，已在規劃當中。

本文引用自 民視新聞網 http://news.xn--1qws34d.com/
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